Wednesday, May 21, 2008

Customer Service

It has become cliche to say that customer service has gone to hell. Complaints can now be met most places with a hearty "So what?" The former time's "This isn't my department" and "I just work here" are now the good old days we long for. As gas and food prices rise and jobs disappear and war goes on forever, we live on edge now, and that makes everybody grumpy. And just as everything gets tighter, we now hear that airlines are charging for every checked bag, and this is probably just the warmup for seeing those tip jars in all of those inappropriate places becoming additional charges. You know, cashiers charging us for making change, letter carriers asking $.50 per piece to deliver our mail, and disgraced Republican congressmen earmarking the federal budget to benefit their illegitimate children.
If you're mad as hell and can't take it anymore, come to Atlanta. Go to the ballpark. Sure, the food and drink cost too much. But if you just need somebody to be nice to you, you need Turner Field. Remember how everybody was just nice to each other in Andy Taylor's Mayberry? Turner Field would have been their ballpark had they had one.
It starts with the security guards. I've been to a lot of ballparks. Most of the time the customers are in an uproar by the time they are brusquely permitted to come in and spend their money. Not at Turner Field. Here, the security man is smiling from ear to ear and talking to the children of the families in line. "Who's your favorite player?" started the conversation, and in two minutes, the man-of a different race than the family-had become a friend. The wait seemed to disappear. We were having fun. At the turnstiles, smiling ticket takers thank the ticket holders for coming to the game. And wish them a fun evening.
Then you move to the kids handing out that evening's promotion. Most of the time in most of the places, promotions are employee hell. Grasping, rushing people are trying to grab and go. At Turner Field, things move comfortably, items being handed out with a "Here you are, sir" or a "Here you go, buddy" to the little kid. Every person is spoken to and smiled at.
Workers in the clubhouse store thank you for coming in, and whether you buy anything or not, thank you again as you go out. Every concession stand attendant wears a smile and thanks you for stopping at their booth, and coming to Turner Field. Every vendor smiles, speaks and visits, not slacking, but being human. One vendor handed a beer to a customer during a discussion of Chipper Jones' OPS before moving on. Three seconds later, the section's usher brought the vendor back to issue an apology. The offense? The vendor hadn 't removed the twist-off bottle cap for the patron. Told it wasn't a big deal by said patron, the vendor said, "Yes, sir, it is. We're all about customer service." He wasn't kidding!
The Braves' spectacular veteran radio men, Skip Caray and Pete Van Wieren, repeatedly thank fans for coming to the game during each broadcast, dropping in our ears the same message that the behavior and manner of all the other staff people have already communicated throughout the experience.
When the game is over, on the way out, most parks have people positioned to speak sternly to anyone who might be attempting to leave the park with a swallow of beer still left in a bottle or cup. At Turner Field, at the end of the game and workday, smiling faces meet you again, and, once more, thank you for coming before inviting you back for the next game.
If your life has been beating on you; if you have recently felt slighted or mistreated; if you think there is no more customer service; if you just want to spend an evening being treated like a human being, come to Turner Field.
And the baseball ain't bad, either!

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